GRACIE AGENCY · TOKYO
Influencer marketing, UGC & social media in Asia
Connect your brand with audiences in Japan, South Korea, Taiwan and China. Gracie Agency is a Tokyo-based marketing partner for international brands seeking locally relevant social media, influencer campaigns and user-generated content (UGC).
We work with brands approaching Asia from Europe, the United States, Australia, Canada and Brazil. Your home market informs the brief; local culture, audience needs and platform habits shape the campaign.
Three ways to build your presence in Asia
Influencer marketing
Find creators whose audience, content and market fit your brand. Build a clear campaign brief, content direction and measurement plan. Explore influencer marketing in Asia.
UGC & content production
Develop creator-led photos and videos for social channels and campaigns, with deliverables and usage rights defined for the intended placements. Explore UGC content in Asia.
Social media management
Turn brand positioning into localized content planning, publishing and community management, supported by performance insights. Explore social media management.
Local relevance, from Japan to the wider region
Asia is not a single audience. A message that works in Tokyo may need a different creative approach in Seoul, Taipei or mainland China. We consider the market, language, cultural context and available channels before recommending an approach.
Japan is our core market. Discuss your priorities across South Korea, Taiwan and China so the scope reflects the markets you actually want to reach.
From brief to campaign
- Define the goal: share your product, audience, target markets, timing and budget range.
- Choose the approach: align creator selection, localized content, channels and deliverables.
- Agree how to measure: set campaign KPIs and a reporting approach before launch.
Planning your first Asia campaign?
Tell us whether you need local awareness, UGC assets, ongoing social media or a combination. If you already have a global campaign, include the material that needs adapting for local audiences.
KOL marketing in Asia and Japanese influencer campaigns
Planning KOL marketing in Asia or looking for a Japanese influencer for your brand? Gracie helps international brands plan creator partnerships in Japan, South Korea, Taiwan and China, with local language content and briefs suited to each market.
A key opinion leader (KOL) partnership can complement influencer marketing, UGC production and social media management. Share your target country, audience, campaign goals and content needs so we can discuss an appropriate approach. Explore our influencer and KOL marketing services in Asia.
Start your Asia brief
Share your target markets and marketing goals with the Gracie team.