GRACIE AGENCY · TOKYO

Social media management in Japan & Asia

Build a social presence that speaks to local audiences. Gracie Agency supports international brands with social media strategy, content planning, localization and community management for Japan and wider Asian markets.

Based in Tokyo, we work with brands approaching Japan, South Korea, Taiwan and China from Europe, the United States, Australia, Canada and Brazil. Japan is our core expertise; the scope for each additional market is agreed around your goals.

From global positioning to local content

Social media management involves more than translating posts. Content topics, tone, visual references, publishing rhythms and community expectations should reflect the audience and channels you choose.

Build an ongoing social media plan

• Clarify the audience, brand positioning and priority markets.
• Select content themes, formats and a publishing calendar.
• Adapt language and creative direction to local culture.
• Plan publishing responsibilities and community management.
• Review performance insights and refine the content approach.

Connect your social channels with creators

UGC photos and videos can support your content calendar. Influencer campaigns can bring a creator’s perspective and audience into a wider campaign. Define how these activities fit together before commissioning content.

Organic and paid social

Ongoing content and paid campaigns have different roles. If your brief includes advertising, discuss the audience, creative assets, media budget and campaign goals separately so the scope and reporting remain clear.

What to share with us

Send your current social channels, priority markets, available content, launch schedule and the support your team needs. Let us know whether you are starting from scratch or adapting an existing global presence.

Explore Gracie’s services for international brands in English, Portuguese, French or German.