GRACIE AGENCY · TOKYO

UGC content creation in Japan & Asia

Create social content that feels relevant to local audiences. Gracie Agency helps international brands plan creator-led UGC photos and videos for Japan, South Korea, Taiwan and China, with a Tokyo-based perspective and Japan as our core market.

Brands in Europe, the US, Australia, Canada and Brazil can use a localized content brief to connect their global positioning with the way people discover and discuss products in Asia.

UGC built around the intended use

UGC means user-generated content; in a brand collaboration, it can include creator-made product videos, demonstrations, lifestyle photos or other agreed formats. The right format depends on the audience, channel and campaign goal.

Define the content before production

• Product, target market and language.
• Creative concept, key messages and references.
• Photo or video format, duration and aspect ratio.
• Deliverable count, review stages and deadlines.
• Where the content will appear, for how long, and under which usage rights.

Local content, not just translated captions

Visual references, tone, pacing and product context can all affect whether content feels natural. We consider cultural fit alongside language, so the brief reflects the market rather than simply repeating a global script.

UGC and influencer posting serve different needs

A UGC brief can focus on assets for your brand’s channels. A creator posting to their own audience is a separate influencer marketing deliverable. If you want both, specify them in the brief and agree the intended usage.

Bring UGC into your social strategy

Content works best with a clear plan for publishing and measuring it. Explore social media management if your team also needs ongoing planning and community support.

Read about working with Gracie in your language, or send your content brief to the team.